If you’re like most business owners… I’ll bet you work hard. Endless meetings. Putting out fires. Follow up calls. Contracts. Travel. Everything that is required of you, which has helped you get to where you are now.Yet you’re not getting the results you want… and somehow… it’s always someone else that catches their “big break.”But what if I told you that being a top 1% performer has less to do with working harder, longer, or even smarter…It’s the secret weapon of the elite.
It’s what allows them to dominate their fields, stay calm under pressure, and achieve results that seem superhuman. Except they’re not superhuman. They’re ordinary people doing extraordinary things. How do I know this? Because I’m the one who taught it to them. Sports legends like Frank Thomas, Peter Fleming, and Alex Rodriguez. Business icons like Mark Vachon and Mike Flaskey. And more than XX superstars that I can’t reveal due to notarized privacy agreements. But here’s the thing: it’s not because they’re special…They’ve simply mastered what I discovered 50 years ago that took me X years extensive research and study to perfect.A battle tested format that’s been used to coach the best-of-the-best, From world-class fortune ranked business executives and CEOs, to 14x National Champions and Olympic Athletes… Even Hollywood Superstars.
and you’ll make choices with confidence and precision. No more wasting time on “what if’s” saving hours of deliberation while avoiding costly mistakes and always staying two-steps ahead of your competition...
and every move you make is deliberate and effective. You’re laser focused and no longer busy just to feel productive. Closing deals faster, executing on projects creating massive outcomes that scale your success…
and you’re able to stay cool, calm, and collected even in high stakes situations. Completely in control managing challenges with ease and clarity. Avoiding burnout and boosting mental resilience. Bringing back a sense of balance and fulfillment in your life and work…
Most high achievers believe to their core that the key to success is sustained effort over time. While this is a part of the equation, it’s only one piece of the puzzle. Sustained effort without balance is a recipe for burnout, not breakthrough results. Without clarity… without a proven system to channel your energy… you’re doomed to be stuck in a never ending cycle of working harder... A “groundhog day” where you continue exactly what you’re doing now… Getting the exact results that you’re getting. At ZoneCoach®, we see this in almost all of our private clients. High-achievers come to us exhausted, juggling too many priorities, and feeling like they’re always one step behind. They’ve mastered hustle but haven’t mastered balance. Which is where this elite system changes everything… And once you install it into your life, it immediately harnesses all of that energy you’re pouring into your work… unleashing it towards your highest potential.
Imagine waking up with laser focus. Smashing through your top priorities without hesitation. Leaving work each day with more energy than you started. That’s how the elite separate themselves from the pack. They’re not working harder. They’ve harnessed this now 50 year old secret to work smarter, aligned, and in control. And it’s something you can master too. In as little as 7 days.
A federally registered system, discovered by Jim Fannin during his rigorous research of how to achieve the highest levels of peak mental and physical performance. Backed by more than 50 years of application in every industry imaginable, From 350 out of the top Fortune 500 companies, to world champion athletes and olympians.
It’s more than just an acronym. S.C.O.R.E.® is a proven framework that rewires how you approach success.
Here’s how it works:
Self-Discipline: Master distractions. Effortlessly taking decisive action every day.
Concentration: Moving with absolute precision. Focusing exclusively on what moves the needle.
Optimism: Build unshakable confidence. Unlocking new levels of belief and spotting the welcome opportunity in every challenge.
Relaxation: Perform flawlessly under pressure. Rock steady when stakes are at their highest
Enjoyment: Love what you do. Purpose and fulfillment in every moment.
S.C.O.R.E.® is about consistent peak mental and physical performance. Cutting through mental fog, silencing self-doubt, and knowing exactly what to do next. Sharper decisions. Faster execution. Bigger wins. You’re not just leveling up… you’re redefining what you ever believed was possible for you. A month from now, you wake up energized and excited for the day ahead. Your business or executive role running like a high performance V12 Ferrari engine. A meticulously well-oiled machine. Each decision you make precise, driven by clarity and confidence. Your team operating seamlessly, smashing their goals each week, often ahead of schedule. You close deals worth six or even seven figures with ease, knowing each step aligns with a strategy designed for impact. By day’s end, you step away from your desk not just satisfied, but invigorated, ready to spend meaningful time with family or enjoy a hobby that up until now… you’ve neglected for too long.
Imagine the sheer joy of knowing your success doesn’t come at the cost of your health or happiness. You feel sharp, present, and in control. The anxiety that used to creep in before a big presentation? Obliterated. Instead, you enter commanding the attention of the entire room. With an air of calm authority that leaves clients and colleagues focused on your every word. Professional wins no longer feel like isolated peaks, cascading into your personal life. A thriving business. Deep, fulfilling relationships. The peace of mind to not just live, but truly enjoy every moment. That’s where you redefine what’s possible through S.C.O.R.E.®.…And here’s how you can implement it into your life within the next 7 days.
Once you install what Business in the Zone has inside you’ll:
Unlock your full potential using the proven S.C.O.R.E.® framework.
Transition from chaos to control in every aspect of your business.
Achieve sustainable success without the grind or burnout.
Discover new levels of success that felt out of reach before
Finally experience purpose in your work and give your new goals deep meaning
Full of actionable tools and strategies, taking as little as only 30 minutes a day. Business in the Zone utilizes laser-focused program delivery so that within just days… You won’t just feel the difference. You’ll begin to see immediate results in every area. Are you ready to step into the version of yourself you’ve been reaching for… that up until now felt… just out of reach? Consider this your formal Black-card invitation to join the ranks of the elite. Tens of thousands of Elite top performers have already transformed their lives and businesses with S.C.O.R.E.® The question right now is: Will you? Because you have a choice… Keep doing what you’re doing now… hoping one day that a breakthrough comes. Around here… we call that HOPIUM. It rarely ends well… Or you make the conscious decision to take control of your business… of your success… And of your LIFE. You join the Business in the Zone program, and begin driving the results you deserve, right now. Click below to get started. The zone is waiting for you…
“Jim’s tools and techniques have not only helped me, my company, and my family, but they have helped achieve balance among these arenas as well. In addition, my bank went from $150M to $1.5B in assets with record returns thanks to Jim.”
“For over ten years, Jim Fannin and ZoneCoach® has had a major influence on University of Illinois men’s golf. With his tools and techniques, he has been an integral part of my personal success and my Illinois team winning twelve Big 10 championships and an NCAA runner-up, while producing 22 All-Americans and two NCAA Champions.”
“Reaching the Hall of Fame…I mean, I owe it to Jim Fannin. To be honest, he taught me to live in the Zone. I’m not just talkin’ the talk but walkin’ the walk. Once I started using Jim’s S.C.O.R.E.® System and his 90-Second Rule™, it changed my entire life and my career. The 90-Second Rule™, please check it out. It will change your life forever.”
The ultimate ELITE performance system designed exclusively for business owners and executives to unlock peak mental and physical performance when they need it most.
90 Minutes of Content-Rich Audio: Deep dive into the proven methods that elite performers use to consistently dominate their fields.
Downloadable PDF Exercises: Hands-on tools to reinforce and apply what you’ve learned immediately.
Free 15-Page E-Book: Your quick-reference guide to mastering the art of staying in the Zone.
S.C.O.R.E.® Framework: The gold-standard thought management system that enables you to step into peak performance whenever you choose.
Blueprint for Business Success: A clear, actionable roadmap tailored to help you navigate challenges, scale with precision, and achieve maximum results.
Cognitive Behavioral Tools: Prepare, adapt, adjust, and evaluate your performance with strategies backed by 50 years of application and expertise.
Visualization Exercises: Enhance your clarity, reduce stress, and elevate both mental and physical capabilities.
Decades of Expertise: Built on 50 years of research and practical application with top Fortune 500 CEOs, Olympic athletes, and business titans.
Real Results, Real Stories: See how clients across industries have transformed both their businesses, and their lives, through the S.C.O.R.E.® system.
Immediate Impact: With as little as 30 minutes a day, you’ll begin to see results in as few as 7 days.
Enhanced Leadership and Decision-Making Skills: Make sharp, confident choices that propel your business forward.
Incredible Focus: Leave distractions behind and stay locked into what matters most, in the present moment
Unshakable Confidence in Your Abilities: Feel unstoppable as you lead your team with clarity and conviction.
Elevated Productivity and Sales: Close bigger deals, execute faster, and achieve more in less time.
Stress-Free Execution Under Pressure: Thrive in high-stakes environments with composure and control.
Work-Life Balance Simplified: Finally create harmony between your professional and personal life without compromise.
Decreased Burnout and Turnover: Lead your team to success while fostering a culture of sustainability and well-being
Picture this… within just 7 days you’ll be operating at elite peak performance. Your decisions are sharper, your team seamlessly aligned, and each day ending with more energy than you started. Unleashed each day towards moving the needle where it matters most in your business. That’s the power of being in the Zone… and it starts right here.
The Business In The Zone Program is for business owners, executives, and high achievers who are ready to stop grinding endlessly and start working smarter. It’s for anyone who’s tired of spinning their wheels on busywork and wants a proven system to focus, execute, and lead with clarity.
Whether you’re running a multimillion-dollar company, managing a growing team, or simply aiming for that next level of success, this program gives you the immediate tools to step into peak performance at will.
If you’re ready to make sharper decisions, drive bigger outcomes, and find balance between crushing it at work and living a life you love, this is for you.
Absolutely not. In fact, this program is designed to give you time back. The S.C.O.R.E.® system helps you focus only on what truly matters, eliminating busywork and wasted effort. You’ll be amazed at how much more you can accomplish in less time, leaving you with more energy and space for what matters most.
Yes, and in fact, that’s exactly why this program exists. The S.C.O.R.E.® system helps you cut through the noise, prioritize what matters, and regain control of your time, energy, and focus. Even in the most demanding situations.
Most “Zoniacs” report feeling a difference within the first week. Often even after the first session. You’ll begin to notice sharper focus, clearer priorities, and a sense of control almost immediately. The tools in this program are designed for rapid implementation and lasting impact.
There are levels to success, and each level sparks the beginning of the next. There is ALWAYS a higher level to reach. The S.C.O.R.E.® system also isn’t just limited to achieving success. It’s about sustaining and amplifying it without sacrificing your health, relationships, or happiness. Even the most successful individuals have used this system to unlock their next level of performance.
Yes! While the S.C.O.R.E.® system has been used by CEOs, Fortune 500 Executives, and other world-class performers, it was designed for anyone striving for excellence. Whether you’re running a small business, managing a team, or building your career, these principles apply universally to help you perform at your peak.
S.C.O.R.E.® is in a league of its own, and there isn’t anything on the market like it. Not only does its simplicity and proven track record for more than 50 years set it apart… It’s been tested and refined with Fortune 500 CEOs, Olympic athletes, and top business leaders. This isn’t another one-size-fits-all system, cookie-cutter approach. It’s the only federally registered elite performance system of it’s kind, offering a step-by-step framework that’s tailored to you, to help you achieve measurable results in as little as 7 days.
S.C.O.R.E.® and ZoneCoach® are federally registered trademarks (since 1979 and 2001 respectively) of Jim Fannin Brands, Inc.